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Pepsi Or Coke: Which Commercial Perks Up The Cat Ears
Do audiences prefer familiar campaigns or something new? To find out, we watched competing 60-second spots while donning Necomimi cat ears.On February 3, Super Bowl advertisers will face a big...
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HP Vs. Dell: Success Could Be In The Size Of The Signature
Illustration by Pop Chart Lab
View ArticleWriting TV's Next Chapter: Beau Willimon Talks "House Of Cards"
Ides of March launched writer Beau Willimon’s career a short time ago; now he has a hand in shaking up the content world, teaming with David Fincher and Kevin Spacey on the highly anticipated Netflix...
View ArticleKickstarting The Oscars: 4 Crowdfunding Tips From The Makers Of Academy...
The producer of Buzkashi Boys talk about Kickstarting your way to a finished film (and an Oscar nom).
View ArticleA New Process At The U.S. Patent And Trademark Office Brings A Dawn of...
The road to design protection just got less windy.This month, the U.S. Patent and Trademark Office is switching from its more than 250-year-old "first-to-invent" system to a "first-to-file" approach....
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Ad Agencies Venture Into Liquor With White Whiskey And Tub Gin
Ad execs are increasingly turning to alcohol, and neither stress nor Mad Men has anything to do with it.Photograph by Joel Stans; Illustration by Alice TaitAd execs are increasingly turning to alcohol,...
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"Drunk Tank Pink" Tells How Color Can Be Calming
How does this color make you feel?Look at this color. How does it make you feel?a) Powerful b) Sluggish c) AgitatedAnswer: If science is to be believed, you should have chosen "B." A 1979 study by...
View Article08_Pinterest
A year ago, the social scrapbooking site was dubbed the fastest-growing web service in history. Where do you go from there? Up. Pinterest is now one of the top 50 most-visited sites in the U.S., and...
View Article35_Oktogo
Travel is a $53 billion market in Russia, but in a nation wary of credit cards and online transactions, only 10% of the business is handled online. And yet, the two-year-old Russian travel site Oktogo...
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42_Roku
Roku has been bringing digital media to television sets since 2002. Its devices now stream 700-plus channels and vie with Apple TV in sales. But last year, Roku unveiled a potential game changer: a...
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